Agency Profit & Retainer Pricing Model
Know what an agency hour really costs. Price retainers for the margin you want.
Know your real hourly cost, price every retainer for the margin you want, and see which clients lose you money.
One-time payment, VAT handled at checkout. Instant download.
Quick rate check
No sign-upBreak-even
/ hour
Target rate
/ hour
Enter hours above 0 and a margin below 100%.
Inside the workbook
What the model tells you
Capacity
See the real cost of a billable hour, broken down by role.
Pricing
The minimum price for every retainer package at your target margin, including the scope you give away.
Clients
Which clients are profitable and which need repricing.
Hiring
A clear signal: hire now, healthy, or sell more first.
Method
Tested, not guessed
Before each release, every formula in the model is recalculated and its results are checked against an independent reference model built separately.
If the two disagree, the release waits until the difference is explained and fixed.
Agency Profit & Retainer Pricing Model
59 EUR
One-time purchase · Excel & Google Sheets · Instant download
Planning guidance, not financial or tax advice.